Introducing your product to the public has always been a starter for all business organization offering a new product. This may either be through promotions, advertisements, free trials or samples and more. This becomes the starting point for the product to be injected into the market and turn into being potentially patronized by the people. However, in the world of commerce, there has always been the need to reinvent a firm’s product.
This is not only to gain competitive edge, but more importantly, this is a venue for the establishment to increase profits (Stevenson, 2002, pp. 128-129). “Product modification is an attempt by companies to extend the length of the product’s life cycle by making small or big changes to a product to keep customers interested in the product, or cause them to buy accessory items to keep the product popular” (Richardson). Naturally, the public must know about a particular product’s modification, may it be a change in product name or more significantly, in product features.
In such a case of an advertising or commercial speech, various considerations must be taken into account to properly convey to the people the changes made to the product, the reason thereof, and the potential benefits they may get from such change modification. In constructing the speech, be sure to start off by telling the public the purpose of such delivery. Reorient the public with the product subjected to change that they used to purchase, its features and possibly the reasons why they patronized it. Significantly, present the new or reinvented product to the people and state reasons for modifying such.
Apparently, they must be able to see and understand the grounds for still purchasing the modified product. Provide them with bigger benefits. Show them the new special features that make it better than its original form. Make it appear, and as realistically as possible, that the reinvented product will adapt and satisfy more the needs of the buying public. It is also very crucial to analyze your audience before and after giving the commercial speech. Considering your audience beforehand lets one fully prepare for his or her speech by being familiarized with what is in store for you while presenting the product.
Moreover, analyzing the audience after giving the speech is equivalent to evaluating their initial responses and feedbacks to your reinvented product. This will be a venue for you to know firsthand the possible positive and negative reactions of your direct buyers. Lastly, never forget not to lie about or exaggerate the features of your product, which may eventually cause the downfall of what you are offering to the public, and which may trigger lost business relationships with your market.