Puregold Price Club Incorporation

Since the incorporation of Puregold, it has never been subjected to nor has been involved in any bankruptcy, receivership or similar proceedings. It was recognized as Reader’s Digest Asia’s Most Trusted Brands in 2008. Also in the same year, it launched a new format called “Puregold Jr. Supermarket.” By mid-2009, it gained market leadership being the second largest hypermarket and supermarket retailer in the Philippines in terms of net sales. By 2010, it opened 62 stores, and launched another format called, “Puregold Extra.” And by the end of 2011, they saw the highest number of store openings in Puregold’s history with the launch of 38 new stores making its number of stores to a total of 100.

The company today is said to be the leading retailer in hypermarket format and the second prominent retailer having an outstanding 154 stores in total with an aggregate net selling area of over 400,000 square meters, over 1500 suppliers and trade partners, and over 600 million sales transactions. Puregold Price Club, Inc. therefore has an expanding retail business throughout its existence.

Considering the company’s financial statements, we could say that Puregold’s financial performance is great and has been able to develop. Regarding its sales, the company continues to grow through having a huge sum of retailers nationwide. It has been able to grow its revenue for 34.00%, from 29.1B to 39B. Operating result increased from PHP 985,265 to PHP 2,215,865 which means 124.90% change. The net income results of the period increased 202.76% reaching PHP 1,544,995 at the end of the period against PHP 510,299 last year.

Puregold Price Club, Inc.’s Return on equity (Net income/Total equity) went from 24.92% to 16.59%, the Return On Asset (Net income / Total Asset) went from 5.04% to 9.26% and the Net Profit Margin (Net Income/Net Sales) went from 1.71% to 3.86% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 79.13% compared to 394.37% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 0.73 to 1.12 when compared to the previous year.

In terms of Degree of Operating Leverage, there is a positive operating leverage between the firm’s sales revenue and its earnings before interest and taxes (EBIT) or operating income or profit. While there is also a positive outcome with the use of fixed financial cost to emphasize the effects of changes in earnings before taxes and interest on the firm’s earnings per share. Lastly, the total impact of the fixed cost in the firm’s operating and financial structure which is the Total Leverage is also positive which shows that the company’s Leverage and Capital Structure or its Financial Performance in general has really been growing throughout the company’s life which gives the company the opportunity or step to exposed and produce more stores and retail outlets that would make the company to expand further.