Social Media

Purpose: The main purpose of this paper is to find out pros and cons of social networking in different spheres of life either it is personal, social, educational or professional. Digital information system is not escape from its effects. The paper is also highlights anti-social activities increasing on these networks along with suggestions/tips which can help the user to avoid the populace from the risks involved in social networking.

Design/Methodology/Approach: The paper presents a comprehensive literature review and commentary. An effort has been made to collect, organize synthesis and analysis various pre and post print literature. Finally, literature has surmised along with authors own experience on social networking.

Findings: The study found that social networks are playing pivotal role in connecting people and reducing the barriers of time, resources and space for business meetings, learning and sharing information. It also come out that the use of social networking is good for all but on the other hand when it looses the control it may prove perilous. Some of important suggestions/tips have been prepared based on review of literature and authors own experience, these tips will help the users of social network to avoid the risk involved on these networks.

Originality/value: The paper is very useful for all those who have interest in social networking. The paper carries value to update users about pros and cons of social networks along with tips to avoid risks involved in these networks.

The fleet expansion of social networks has been scrutinized over the last four to five years, it is indicative of its entrance into mainstream civilization as well as its assimilation into the routine lives of the information world’s populace. In matching with this, there has also been significant media exposure of the escalation of social networking, its promising constructive effects and concerns about the way that some people are connecting with it. Social networking sites present populace, fresh and sundry ways to communicate using the internet, whether these are through their personal computers or their cellular phones.

They let people to simply and purely create their own online folio or profile and to build and exhibit an online network of relations which called ‘friends’. Users of these sites can commune via their profile both with their ‘friends’ and in the midst of people, outside their list of contacts. This can be on a one-to-one foundation a lot akin to an email or in a more civic manner such as a comment, which posted for all to see. “Social networks and the need to communicate are universal human conditions. A general assumption is that communication technologies help to increase and strengthen social ties.

The Internet provides many social networking opportunities. ”[4] “The explosion of information has changed everyone’s life, nowhere more than on the internet. Now think about the internet, how rapidly it’s become part of our lives. In 1969, the government invested in a small computer network that eventually became the internet. When I took offices, only high energy physicists had ever heard of what is called the World Wide Web…Now even my cat has its own web page”. (Bill Clinton, Knoxville Auditorium Coliseum, Tennessee, October 10, 1996). ”[23]

Social Networks: Social networks allow user to communicate, collect & share their thoughts, ideas, photos and information’s with each other, either through internet on their computers or on mobile phones. Kataria et al… enlightened that “The initiation of web 2. 0 tools and techniques resulted in a number of services and ideas; notable among them is Social networking. ”[18] “Social networking sites are becoming more popular by the day. Millions people daily use social networking sites such as facebook. com, LinkedIn. com, Myspace. com and Orkut. com.

Some of them are used for professional contacts, e. g. LinkedIn, while others are primarily used for communication and entertainment. The structure of a social networking site is quite simple. Users register to the site, create their profile describing their interests and putting some personal information, and finally add friends/contacts to their profile. Adding a friend involves a confirmation step from the other party most of the times. The view of a user’s profile is usually limited to the friends of that user, unless the user wants the profile to be public.

In that case, all users of the site can view it. Social networking sites also support the creation of groups and networks. ”[7] “Thanks to social networking sites, meeting someone in person has become a thing of the past ‘Poking’ has become the new handshake. Making friends and renewing old ones is easy. Thus, meeting people and staying connected with classmates and a friend, is a major benefit of social networking sites. ”[22] Computer mediated discussions which creates the web of relationships are called social networking.

Historical Background of social networks: According to the Boyd & Ellison “The first recognizable social network site launched in 1997. SixDegrees. com allowed users to create profiles, list their Friends and, beginning in 1998, surf the Friends lists. Each of these features existed in some form before SixDegrees, of course. Profiles existed on most major dating sites and many community sites. AIM and ICQ buddy lists supported lists of Friends, although those Friends were not visible to others.

Classmates. om allowed people to affiliate with their high school or college and surf the network for others who were also affiliated, but users could not create profiles or list Friends until years later. SixDegrees was the first to combine these features. SixDegrees promoted itself as a tool to help people connect with and send messages to others. While SixDegrees attracted millions of users, it failed to become a sustainable business and, in 2000, the service closed. ”[6] “Big social networking sites like Facebook. com, MySpace. com, and Friendster. com etc. share all one thing in common.

They let the user choose what they want to do. This aspect of letting the user change their picture, personal information, contacts, and connecting with friends, brings the website a lot of unique users. Over time, all of these big social network sites have been becoming bigger and stronger. However, they have been battling between each other of who is the best social networking site. Since this past year, Facebook. com has been superior to any social website that ever existed. Before all the MySpace hype, Facebook started out very small in 2004, but they made big changes to get to the top.

This change all started out with web development and security. These two things made Facebook of what they are today. These two things made MySpace look like an ant. But importantly, these two things have changed how people view social networking. The year 2009 has made Facebook. com the most popular social networking site, and nothing seems to be slowing them down. A very important lesson must be learned from this prime example, and that is Facebook changed to how the world changes. MySpace stood stagnant, and that is why they lost most of their unique members to Facebook.

Sadly, MySpace has not caught on, and they’re still at the bottom of the chain. The lesson is simple, but even the biggest social networking sites like MySpace hasn’t learned it, which is pretty unfortunately. Remember, do what you think is best, and take advantage of every opportunity you get. ”[12] So, since the year of 1997 social networking has changed various faces and came in light in different ways. Many social networking sites has been developed to serve the society with latest emerging technologies.